![]() It reminded me a lot of Cherry Life Savers. Red is Cherry and seems odd, if only because it’s cherry gum, which isn’t that common. Later chewing brings out more artificial notes, including the colorings, which have a slight metallic and bitter note to them. Orange is Orange - the flavor starts strongly artificial, sweet and tangy with only a slight grain to it. The lemon flavor is like chewing on a candle, not at all like a fresh or zesty real lemon, though there are some more zesty notes towards the end but those are reminiscent of cleaning supplies. ![]() Yellow is Lemon and as expected, it’s the most sour of the set. I’m actually not accustomed to chewing stick gum, as I prefer the candy coated chiclet styles for the variation in textures. The gum is smooth, the sugar is very sweet, so sweet that I kept checking the label to see if it was some sort of artificial sweetener. It wasn’t my favorite, but not too fake or sour. Peach is Peach Smash and has a fresh flavor to it. They feature the mascot for the gum, a zebra known as Yipes. The paper overwraps for the individual sticks are also temporary tattoos. ![]() The flavors are now Wet & Wild Melon, Cherry, Lemon, Orange and Peach. It’s a flat stick of gum, made from a synthetic chewing gum base with artificial colors and flavors. The concept of Fruit Stripe Gum is largely unchanged over the years. Just this year Farley’s and Sathers merged with the Ferrara Pan Candy Company. In 1999 Hershey’s picked up the brand from Nabisco along with the more popular Bubble Yum, Ice Breakers, Breath Savers and Care Free gums but then sold off the Fruit Stripes brand, along with Rain Blo, Hot Dog and Superbubble, to Farley’s & Sathers in 2003. In 1981 Nabisco acquired just the confectionery portion with the brands of Beech Nut and Life Savers. In 1968 Beech Nut (which had also acquired Life Savers in 1956) merged with Squibb to become Squibb Beech-Nut Corporation. The history of the gum is rather convoluted, as it’s tied up with Beech Nut, which made both candy and baby food. The flavors were cherry, orange, lime, mixed fruit and lemon ( picture of early ad). The packages were a mix of five flavors, each with striped colors on the gum sticks. In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling about $100,000, for the preservation of endangered animals and their habitats.Fruit Stripe Gum was launched back in the early 1960s as an extension of Beechnuts broad line of gums and fruity candies. Yipes is often shown as a sports player, playing basketball or soccer on the gum's packaging. Yipes is shown prominently on Fruit Stripe gum packaging. In 1988, Yipes was made into a promotional bendy figure. Wrappers contain temporary tattoos of Yipes inline skating, skateboarding, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. The advertising slogan "Yipes! Stripes!" has often been used with this character. However, the zebra later named Yipes has outlasted the other characters to become Fruit Stripe's sole mascot. The Stripes Family Animals, which included a zebra, tiger, elephant, and mouse, were also used for advertising and featured in a coloring book and plush toys. Mascots Ī character known as the Fruit Stripe Gum Man was used to promote the product he was an anthropomorphic gum pack with limbs and a face.
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